Product Design | Wine Fix

Project Goal: Design an intuitive mobile app that helps wine lovers discover events and venues and connect with others through reviews, favorites, and planning.

Role: UX/UI Designer/Researcher

Tools: Figma, Balsamiq, Adobe Creative Cloud

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With user insights and requirements defined, I began brainstorming how Wine Fix could bring together exploration, personalization, and community in one cohesive platform. Through quick sketches and concept exploration, I merged several early ideas, including the homepage, map view, and personalized recommendations, into a single intuitive flow.

User feedback reinforced this direction, showing that combining profile customization with real-time venue discovery created a more personal and engaging journey.

Sketches & Storyboards

Early Sketches

Storyboard

Building on the refined sketches, I developed a paper prototype to test basic navigation and task flow. Insights from this quick, low-fidelity round helped shape the medium-fidelity digital prototype, where layout and functionality began to take clearer form.

Medium Fidelity Prototype

A smartphone displaying a map with several location markers, a search bar, and a navigation menu at the bottom with icons for home, location, drink, event, and profile.
A black and white illustration of a smartphone displaying a user profile screen with a profile picture placeholder, name, and preferences for wine and venue locations, along with a navigation menu at the bottom.
Mobile payment options screen showing Visa, Amex, and PayPal logos with selection checkboxes and a confirmation button. Navigation bar icons include home, location, coffee, calendar, and profile.

The final high-fidelity prototype captures the full Wine Fix experience, blending navigation with a clean, modern interface that celebrates community and discovery. Designed in Figma, the prototype reflects the journey from concept to execution, with a focus on clarity, warmth, and usability.

Hi Fidelity Prototype

A smartphone screen displaying an online event or product page with a sketch-style interface. The screen shows a header with the time 09:52 AM, and icons for signal, Wi-Fi, and battery. The main content includes a large placeholder image labeled 'Event/Venue Images,' a distance indicator of 0.2 miles, and details about 'Event One' with a 4-star rating. There is placeholder text, quantity selector for two items, a 'Buy Now' button, a heart icon, and a navigation menu with icons for home, location, wine glass, organizer, and user profile at the bottom.
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