Role: Digital + Experiential Designer
STMNT is Henkel’s premium grooming brand defined by bold minimalism, scent-driven storytelling, and a modern luxury aesthetic. As part of the in-house design team, I created paid ads, social graphics, retail and event signage, and experiential materials for the brand’s launch moments, including World of STMNT, an immersive multi-sensory event in Los Angeles. My work blended digital and physical design, ensuring the brand felt cohesive across every touchpoint.
Role: Digital + Experiential Designer
STMNT is Henkel’s premium grooming brand rooted in bold minimalism and sensory storytelling. I designed digital campaigns, retail and event signage, and experiential materials, including work for the World of STMNT event, to create a cohesive brand experience across every channel.
STMNT GROOMING GOODS
I supported the STMNT team during the World of STMNT event as both a designer and on-site event assistant. I created the registration signage, contributed to the scent-scape installation design, and helped curate product-display environments. The event blended grooming, art, and sensory storytelling, reflecting STMNT’s design ethos.
Event + Experiential Design
I supported the STMNT team during the World of STMNT event as both a designer and on-site event assistant. Creating registration signage, contributing to the scent-scape installation, and helping to curate product-display environments.
Digital Campaigns
Paid Media
Print Campaigns
