Henkel
Project Goal: Establish STMNT Grooming Goods as a premium grooming brand through cohesive digital, physical, and experiential design across launch campaigns and immersive brand moments.
Role: Digital, Print & Experiential Designer
Deliverables: Paid Media · Social Graphics · Retail & Event Signage · Experiential Installations · Print Assets
STMNT GROOMING GOODS
Role: Digital + Experiential Designer
STMNT is Henkel’s premium grooming brand rooted in bold minimalism and sensory storytelling. I designed digital campaigns, retail and event signage, and experiential materials, including work for the World of STMNT event, to create a cohesive brand experience across every channel.
Event + Experiential Design
I supported the STMNT team during World of STMNT as both a designer and on-site collaborator. I designed registration signage, contributed to the scent table installation, and helped curate product display environments. The experience blended grooming, art, and sensory storytelling, reinforcing STMNT’s design ethos and premium positioning.
Digital Campaigns
Paid Media
Print Campaigns
