SOCIAL CAMPAIGNS

SexyHair

Project Goal: Develop platform-optimized, social-first campaigns that drive engagement, amplify brand partnerships, and translate product benefits into culturally relevant digital moments.

Role: Digital Designer

Deliverables: Instagram Reels · TikTok Content · Paid Social Assets · Animated Graphics

A screenshot of an article titled 'InStyle' discussing hair styling, with a background featuring red hair spray bottles labeled 'Big Spray & Play' and 'Sexy Hair Big Spray & Play Volumizing Hair Spray.'

Screenshot of a web article about Christina Aguilera revealing her favorite hair product, featuring images of red hair spray cans, a black and white photo of Christina Aguilera with long braided hair, and a person's hand holding a red bottle against a pink background.

An article titled 'InStyle' surrounded by red hair spray bottles with labels such as 'Big' and 'Sexy Hair'. The page features text about hair spray and styling tips.

A magazine page with photos of red bottles of SexyHair Big Spray & Play Volumizing Hair Spray at the top and bottom, and a description of the product below.

INSTYLE MEDIA PLACEMENT: A press-driven social feature celebrating SexyHair’s InStyle spotlight with Christina Aguilera. Designed to amplify our best-selling Spray & Play hairspray, this campaign leveraged earned media to build buzz, highlight product benefits, and strengthen brand authority through celebrity-driven storytelling.

Collage of red hair styling products from Sexy Hair, including Big Altitude volumizing shampoo, Big Root Pump Plus, Big Fun Raiser dry texture spray, and Big Volumizer, with images of women with different hair colors in the background.

Red background with two red bottles of Sexy Hair Big Volumizing Shampoo and Conditioner, black caps, and white text. Instructions for use to achieve volume, emphasizing the importance of proper cleansing and collagen for 20% more volume.

Red aerosol can labeled 'Sexy Hair Sexy Hair Big Fun Raiser' with text explaining its use as a volumizing dry texture spray.

A woman with brown hair tied back, wearing gold jewelry, looking confidently at the camera. Text on image reads: 'Volume in the hair is like confidence in life; it stands up, defies gravity, and shouts to the world, ‘I'm here to make an impression!’ @DaniellePriano.

Red and black hair styling products package with the labels 'Big Altitude' and 'Big Root Pump Plus', along with instructions for volumizing hair.

Instructions for applying a hair product called Sexy Hair Big Altitude, including steps to apply to hair based on hair length, with a red background and decorative stars.

VOLUME 101 W/ DANIELLE PRIANO: Educational social campaign in partnership with celebrity stylist Danielle Briano, demonstrating how to achieve signature volume using Sexy Hair staples. The content blended playful design with step-by-step styling to make product education feel accessible, inspiring, and shareable.

Arm holding a red can of Sexy Hair Sexy Hair Volume Flex Texture Spray against a red background.

Red background with three red bottles labeled 'Sexy Hair Big Powder Play' held by a hand, promoting hair volume.

A hand squeezing a blue self-hair gel tube over a black sink, with a gray background and a social media app interface at the bottom.

Text and image of a blue hair spray can labeled 'Sexy Hair' with a white feather on top. The text says, 'We'll get along if... You're Big in the streets & Healthy in the Sheets' with a smiling emoji.

Three red bottles of hair product labeled 'Sexy Hair' with various descriptions, against a background of red balloons.

DATING APP SOCIAL POST: A flirty, swipe-right-inspired campaign that turned SexyHair’s products into the ultimate “matches.” Designed to tap into dating app culture while driving playful engagement and product awareness.

Illustration Work

Email Campaigns