EMAIL CAMPAIGNS

SexyHair

Project Goal: Design responsive, conversion-focused email campaigns that support brand storytelling, product education, and lifecycle marketing initiatives.

Role: Digital Designer

Deliverables: Promotional Sends · Lifecycle Flows · Product Marketing Emails · Responsive Layouts · Animated Assets

A promotional image for a hair care product line called Sexy Hair with a red background, featuring three hair products: Spray & Play, Root Pump Plus, and Powder Play. The ad includes photos of three women with voluminous hair, slogans like 'Turn up the sass,' 'All pump, no slump,' and 'A little sprinkle, a lotta lift,' and buttons to shop for each product.

A red-themed romantic message with a broken heart illustration, encouraging someone to act quickly to stay on a list for a final romantic attempt, signed by Your SexyHair Team.

Red promotional poster with stars, encouraging viewers to update their hair preferences to prevent ghosting, with a large 'UPDATE PREFERENCES' button.

RE-ENGAGEMENT SERIES: Three-part lifecycle campaign designed to re-engage inactive subscribers and reintroduce key product benefits through playful, brand-forward storytelling. Structured to rebuild interest while reinforcing Sexy Hair’s core value propositions across multiple touchpoints.

PRODUCT MARKETING EMAILS: A selection of product-driven campaigns spotlighting hero lines across the Sexy Hair portfolio. Designed to balance education and conversion through clear hierarchy, branded visuals, and fully responsive layouts optimized for mobile-first audiences.

Social Campaigns