Slatkin & Co. / HomeWorx
Project Goal: Develop social-first launch creative to generate awareness and excitement around HomeWorx’s expansion into Target, translating key retail announcements into engaging motion content designed for Instagram audiences.
Role: Digital & Motion Designer
Deliverables: Instagram Reels, Storyboards, Concept Sketches, Motion Graphics, Social Media Assets
Selected videos below are linked to their published versions on Instagram.
SLATKIN & CO. x TARGET LAUNCH CAMPAIGN
Creative Process
Early concept sketches and storyboards were used to map narrative flow, key visual moments, and animation timing before production, helping align creative direction and streamline execution.
ANIMATION 1
ANIMATION 2
