SexyHair

Project Goal: Create a bold limited edition campaign that reimagined Sexy Hair’s iconic Spray & Play through expressive illustration, fragrance-driven storytelling, and a rebellious visual attitude designed to stand out across social and influencer channels.

Role: Digital & Print Designer

Design Approach: Because the campaign relied on layered illustrations and bold textures, I made the decision to keep typography consistently white across assets to maintain strong contrast and readability. I also incorporated playful nightlife-inspired copy such as “Open for a good time” and “Your big night out awaits,” helping reinforce the campaign’s energetic tone while connecting visually to the broader Paint the Town Red brand initiative.

Deliverables: Influencer Mailer · Instagram Carousels · Paid Media Assets