The Paint the Town Red campaign celebrated the unapologetic confidence that comes with the getting-ready ritual, that playful, transformative moment before the night begins. Designed to bring SexyHair’s iconic Big Red Can to life in a modern, social-first way, the digital launch aimed to capture the energy, color, and camaraderie of getting ready with your girls.
Responsibilities: Collaborated cross-functionally with marketing and e-commerce teams to create a visually cohesive story across web, email, and paid channels. From bold motion assets to vibrant product imagery, each touchpoint was crafted to reflect the excitement and self-expression of that pre-party glow-up moment.
Role: Digital Designer Tools Used: Adobe Photoshop, Adobe Illustrator, & Adobe After Effects
SEXYHAIR | SPRAY & PLAY LIMITED EDITION
Role: Digital/Graphic Designer
“What’s Your Vibe” celebrated the launch of SexyHair’s limited-edition Spray & Play cans, featuring two new scents: Burgundy Bliss and Velvet Vixen. With bold, graffiti-inspired visuals and a modern grunge aesthetic, this campaign brought a rebellious edge to SexyHair’s signature styling line, blending fragrance, fashion, and attitude into one expressive moment.
Influencer Mailer
Designed an influencer mailer to introduce the limited-edition collection in a tactile, shareable way.
Instagram Carousels
Paid Media
This limited-edition drop reimagined a SexyHair icon through attitude and artistry, melding graffiti-inspired visuals with sensory storytelling across print, social, and influencer touchpoints.
