The Paint the Town Red campaign celebrated the unapologetic confidence that comes with the getting-ready ritual, that playful, transformative moment before the night begins. Designed to bring SexyHair’s iconic Big Red Can to life in a modern, social-first way, the digital launch aimed to capture the energy, color, and camaraderie of getting ready with your girls.

Responsibilities: Collaborated cross-functionally with marketing and e-commerce teams to create a visually cohesive story across web, email, and paid channels. From bold motion assets to vibrant product imagery, each touchpoint was crafted to reflect the excitement and self-expression of that pre-party glow-up moment.

Role: Digital Designer Tools Used: Adobe Photoshop, Adobe Illustrator, & Adobe After Effects

SEXYHAIR | PAINT THE TOWN RED

Role: Digital Designer

Designed to bring SexyHair’s iconic Big Red Can to life in a modern, social-first way, the Paint the Town Red campaign celebrated the energy, color, and camaraderie of getting ready with your girls. I collaborated cross-functionally with marketing and e-commerce teams to create a cohesive visual story across social, email, and paid channels.

Email Campaigns

A promotional graphic featuring two women with long, curly hair and bright red lipstick. One woman has brown hair and is smiling broadly, and the other has blonde hair and is also smiling. The background has a rock star theme with star graphics and bold red and black colors. The text promotes unleashing a rocker chic look with tips on volume, shine, and style.
Two women, one applying makeup and the other with hair rollers, in a beauty salon.
Two women with curly hair smiling and dressed in red, promoting a guide to achieving voluminous curls and spotlight-stealing hairstyles.
Group of women taking a selfie, some with curling rollers in their hair, inside a room, smiling and posing for the camera.
Two women with stylish dresses, one in front smiling and another in the background reflected in a mirror, with the text "Mentally I'm Here" overlaid.

Instagram Carousels

A woman with blonde hair in motion, laughing and looking to the side, wearing a black dress. There is a woman in the background and the words 'Mentally I'm Here' overlaid on the image.

Instagram Reels

Collection of red hair styling products, tools, and accessories on shelves, including hair spray, a hairdryer, hairbrushes, and a toiletry bag, with two models preparing for styling in the background.
Two women with long, voluminous hair smiling and posing in stylish outfits, featuring a promotional hair guide with bold red and black graphics.

Paid Media

A woman with long, curly brown hair smiling with red lipstick, wearing a black top and blazer. The advertisement promotes Sexy Hair, claiming up to 100% more volume, with a red button labeled 'Learn More' and an image of a red hair product bottle.
Ad featuring a woman with long, wavy black hair wearing a leopard print top, promoting a hair product for long-lasting volume up to 48 hours with a red bottle labeled 'SEXY HAIR.'
A woman with long, blonde hair holding a hair product bottle, promoting a hair treatment for dry hair that adds lift at the roots, with a "Learn More" button.
Advertisement featuring a woman with curly hair in a red outfit, promoting a hair product that claims to add up to six times more volume and lift, with a red and black color scheme and a "Learn More" button.
Five women dressed in fashionable outfits posing around a luggage cart with the caption "Mentally I’m Here."
Three women dancing in a bar or club with the text 'Mentally I'm Here' overlayed.

This campaign re-energized SexyHair’s digital presence, blending playful storytelling with sleek, high-impact visuals.