The Paint the Town Red campaign celebrated the unapologetic confidence that comes with the getting-ready ritual, that playful, transformative moment before the night begins. Designed to bring SexyHair’s iconic Big Red Can to life in a modern, social-first way, the digital launch aimed to capture the energy, color, and camaraderie of getting ready with your girls.

Responsibilities: Collaborated cross-functionally with marketing and e-commerce teams to create a visually cohesive story across web, email, and paid channels. From bold motion assets to vibrant product imagery, each touchpoint was crafted to reflect the excitement and self-expression of that pre-party glow-up moment.

Role: Digital Designer Tools Used: Adobe Photoshop, Adobe Illustrator, & Adobe After Effects